Visa: She's Next in Fashion

The Ask

Showcase Visa's role in supporting small businesses in the fashion industry and host an in-person event celebrating Visa’s annual “She’s Next in Fashion” program.

The Insight

No one throws an event — whether it’s a one-night-only pop-up or a weekend-long bash — like BDG. We bring the perfect mix of experiential prowess and promotional distribution reach.

The Solution

We worked with Visa to organize a fun in-person pop-up shop in NYC celebrating women-owned small businesses. To drive foot traffic and thoughtfully extend the reach of the evening as well as its diverse range of products, we additionally created a mix of shoppable social moments and newsletters across Bustle, W, The Zoe Report, and Elite Daily.

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W Magazine Instagram Collection Ad

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Bustle Instagram Collection Ad

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The Results

4.6M+

total campaign views

455k+

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