Help new parents consider GEICO when searching for home or auto insurance.
Parents will engage with and remember content that they see themselves reflected in.
BDG created a video-led content strategy that played up two distinct routes for building an emotional connection: humor on The Dad and relatable documentary storytelling on Scary Mommy. On The Dad, we created a comedic scripted series in the style of a live sports competition which focused around GEICO’s key points of interest: home and auto. On Scary Mommy, we leaned into our editorial documentary series “I Am Scary Mommy” to produce three co-sponsored episodes highlighting narratives from the neurodiversity community.
Individual engagements across The Dad’s social channels
benchmark on The Dad TikTok VCR
total Scary Mommy video views