ABC: Dancing with the Stars

The Ask

Drive tune-in to the new season of Dancing with the Stars by leveraging the cast and giving fans people to root for.

The Insight

Watching reality television has become a cultural event in and of itself. Gamifying the fandom is an effective way to to garner excitement and inspire viewing.

The Solution

BDG’s flip-card technology is the quintessential interactive element, engaging readers, keeping them on the page, and gamifying their experience. We created a premium feature on Bustle leveraging this capability to display each of the cast members on Dancing with the Stars. As readers hovered over each tile, the contestant’s dance partner and bio were revealed. This created a more impactful cast announcement compared to simply reading a list.

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