BDG is home to 12 brands, reaching the largest millennial and Gen Z audience in the U.S. Our trusted publications empower, entertain, and engage millions of young readers through storytelling and commentary on lifestyle, entertainment, technology, gaming, parenting, and more.
BDG’s lifestyle portfolio — Bustle, NYLON, TZR, and Elite Daily — creates impactful dialogue through content from a diverse set of voices. Covering fashion, beauty, entertainment, culture, sex, relationships, and more, our lifestyle brands offer new perspectives and empower our readers to be curious and excited about owning their place in the world.
Culture & Innovation
BDG’s Culture and Innovation portfolio — Gawker, Mic, and Inverse — focuses on the social shifts, cultural flashpoints, and emerging technologies that shape the day’s conversations and alter how we understand our world. Covering entertainment, culture, gaming, science, design, and more, our audience keeps coming back for our pointed perspectives and surprising stories about what matters now.
BDG is home to the largest parent-focused media portfolio in the world. Scary Mommy, Romper, Fatherly, and The Dad reach tens of millions of parents everyday, covering all aspects of parenting, from the hilarious to the heartfelt.
W, an anthology for the fashion, art, and culture obsessed lives within BDG’s newly created prestige portfolio. W has been a cultural icon for nearly 50 years and in joining forces with BDG, the brand has scaled to 161MM consumers, featuring stunning content and the top fashion and beauty advertisers in the world.