Genesis Golf

The Ask

Drive brand awareness for Genesis through paid sponsorships, on-site activation, and custom content to further establish alignment between the vehicle and golf category.

The Insight

We tapped top-tier influencer/pro athlete Sterling Shepard to embody the golf lifestyle that has become even more popular during the pandemic.

The Solution

Through video and visual articles, we subtly incorporated Genesis as the vehicle that fits seamlessly into an active, luxurious, yet laid back lifestyle that integrates golf as a restorative and meditative activity. Sterling Shepard perfectly encapsulated the Genesis ethos of a recreational golfer who looks at the sport as more than a hobby.

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