Samsung Galaxy Global PR: Disruptors

The Ask

Authentically align Samsung’s new phone with a first-of-its-kind partnership with BDG.

The Insight

Photo taking capabilities are perhaps the most important feature in a phone for Gen Z and millennials, and because of the market dominated by Apple in the U.S., we needed to tap influencers and changemakers who are true “disruptors” and who are willing to go against the hype to focus on authentic quality and performance.

The Solution

To highlight the superiority of the device’s camera, we hired photographers to document stories of changemakers using only the Samsung Galaxy S22. We utilized our card story product to tell a story primarily through beautiful photos with supplemental text.

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