BDG Studios
We drive consumer intention by crafting original ideas, premium content, and curated moments — all backed by the cultural insights and authority of BDG’s trusted digital brands.
Fashion
We lend our trusted voice to premium, trend-forward video and photo executions designed to inspire a diverse audience to explore their sense of personal style.
Style editors from across our sites lend their authority to #MaxxSwaps, engaging consumers with a diverse set of style perspectives. →
BDG Studios & Macy’s invited their audiences to enter a virtual getaway: The Holiday Hotel. A gamified world prompting visitors to do more than just shop. →
Turnkey, revenue-driving formats leverage Walmart’s existing assets with a touch of bespoke design, elevating the aesthetic for BDG’s style-savvy shoppers. →
Through a virtual TikTok “variety show,” we invited 6x creators to share how they break bread, let loose, and give back to their communities during the most festive time of the year. →
Through a combination of custom and social content, email distribution, and high-impact media, we delivered inspiring, trend-driven shoppable opportunities to help users build their personalized capsule wardrobe with Macy’s. →
Luxury
World-class visual storytelling that creates real influence for brands, perfectly tailored to our taste-making readership.
Actress Diana Silvers stars in custom-shot photo and video content showcasing the versatility of Celine's Triomphe bag and their buzzed-about ready-to-wear collection. →
Inspired by the rich history, timeless elegance, and innovative playfulness of Dior’s Spring 2022 Vibe handbag collection, BDG produced a custom shot premium feature, social promotion, and email distribution, all designed to spotlight on Dior as an eternal, essential brand for the W shopper. →
Rising star Rachel Sennott embodies the enchanted energy of Gucci’s fall/winter ‘22 collection in a suite of custom-shot assets with digital animation. →
W builds a visual world around Loewe’s surrealist fall/winter 2022 collection with actress Patti Harrison. →
Tech, Auto, & Finance
Cutting-edge creative for every life stage and passion point.
Highlighting the superiority of the Samsung Galaxy S22’s camera, we hired photographers to document stories of changemakers using only the new phone. →
Naturally positioning Genesis as the vehicle that fits seamlessly into an active, luxurious, yet laid back lifestyle that integrates golf as a restorative and meditative activity. →
Highlighting the winners of Quickbooks Small Business Hero Day award. →
BDG’s brand film announced the arrival of the fully electric Genesis GV70. →
Beauty
Beauty at BDG is about the perfect mix of education and inspiration. Whether we’re serving up trends, testing must-try tools, or turning out looks on TikTok, we empower readers to express themselves.
Building awareness and establishing Valentino Beauty as a must-have luxury makeup line. →
BDG and Jean Paul Gaultier teamed up to create a custom issue that celebrates the fearless and effortlessly stylish loved ones on your holiday shopping list. →
A vibrant still-life shoot generated excitement and conversion of e.l.f.’s new C-Bright Putty Primer. →
BDG and Ulta Beauty team up to create a robust collection of trend-inspired premium features and custom-shot TikToks. →
Influential moms and families nationwide add a custom children's book to their home libraries, establishing Aussie and its new Aussie Kids product line as champions of hair diversity. →
Parenting
Authentic campaigns – full of heart, humor and relatable truths – tailor-made for the largest-reaching parenting portfolio in media.
Easing parents’ summer activity dread with the season’s number one essential: Hasbro Games. →
Building awareness of and engagement with GEICO as the home and auto insurance for new parents. →
Curaleaf and Scary Mommy teamed up to shift perceptions around cannabis and parenting, helping moms define their own interpretation of motherhood while providing support along the way. →
A short-form comedic series that revolves around Dad’s adoration of his new grill and the lengths to which his family will go to accommodate his obsession. →
Lifestyle & Wellness
Inclusive content for an open-minded and well-informed audience. We inspire millennial and Gen Z readers at every point in their journey.
Restoring peaceful, restful sleep with The Sleep Games and Mattress Firm’s bedtime expertise. →
Elegantly custom-shot features and social executions right from aligned influencer’s homes serve as actionable inspiration for styling your home with WoodWick. →
The North Face Spring 2022
BDG created a platform for changemakers to share their experiences, all the while increasing awareness of The North Face as a boundary-breaking brand whose mission is to help all people experience the power of the natural world. →
This bold and bright campaign leverages our most engaging and snackable formats, from proprietary “Card Stories” to on-trend TikTok executions. →
Bridging the gap between sustainability and convenience, BDG spearheaded a custom content program that spanned influencer TikToks, shoppable articles, and custom video. →
Entertainment
Sharp, innovative storytelling for brands looking to create conversation amongst a savvy audience of early adopters.
Leveraging TikTok to generate buzz for Spotify’s True Crime hub. →
Jonas fan and Branded Entertainment Editor Hannah Chambers reveals some of the special’s most intriguing moments in a TikTok & IG Reel teasing the special. →
Rachel Zoe lends style perspective to Cruella’s wardrobe, sharing how readers can channel the iconic diva in this eye-catching custom content. →
Talent-led TikTok teasers and visually dynamic Instagram posts tap into the blend of nostalgia and cutting-edge culture unique to this series. →
Behind the Scenes
