We drive consumer intention by crafting original ideas, premium content, and curated moments — all backed by the cultural insights and authority of BDG’s trusted digital brands.
Fashion
Style editors from across our sites lend their authority to #MaxxSwaps, engaging consumers with a diverse set of style perspectives. →
BDG Studios & Macy’s invited their audiences to enter a virtual getaway: The Holiday Hotel. A gamified world prompting visitors to do more than just shop. →
Turnkey, revenue-driving formats leverage Walmart’s existing assets with a touch of bespoke design, elevating the aesthetic for BDG’s style-savvy shoppers. →
Through a virtual TikTok “variety show,” we invited 6x creators to share how they break bread, let loose, and give back to their communities during the most festive time of the year. →
Through a combination of custom and social content, email distribution, and high-impact media, we delivered inspiring, trend-driven shoppable opportunities to help users build their personalized capsule wardrobe with Macy’s. →
Luxury
Actress Diana Silvers stars in custom-shot photo and video content showcasing the versatility of Celine's Triomphe bag and their buzzed-about ready-to-wear collection. →
Inspired by the rich history, timeless elegance, and innovative playfulness of Dior’s Spring 2022 Vibe handbag collection, BDG produced a custom shot premium feature, social promotion, and email distribution, all designed to spotlight on Dior as an eternal, essential brand for the W shopper. →
Rising star Rachel Sennott embodies the enchanted energy of Gucci’s fall/winter ‘22 collection in a suite of custom-shot assets with digital animation. →
W builds a visual world around Loewe’s surrealist fall/winter 2022 collection with actress Patti Harrison. →
Tech, Auto, & Finance
Highlighting the superiority of the Samsung Galaxy S22’s camera, we hired photographers to document stories of changemakers using only the new phone. →
Naturally positioning Genesis as the vehicle that fits seamlessly into an active, luxurious, yet laid back lifestyle that integrates golf as a restorative and meditative activity. →
Highlighting the winners of Quickbooks Small Business Hero Day award. →
BDG’s brand film announced the arrival of the fully electric Genesis GV70. →
Beauty
Building awareness and establishing Valentino Beauty as a must-have luxury makeup line. →
BDG and Jean Paul Gaultier teamed up to create a custom issue that celebrates the fearless and effortlessly stylish loved ones on your holiday shopping list. →
A vibrant still-life shoot generated excitement and conversion of e.l.f.’s new C-Bright Putty Primer. →
BDG and Ulta Beauty team up to create a robust collection of trend-inspired premium features and custom-shot TikToks. →
Influential moms and families nationwide add a custom children's book to their home libraries, establishing Aussie and its new Aussie Kids product line as champions of hair diversity. →
Parenting
Easing parents’ summer activity dread with the season’s number one essential: Hasbro Games. →
Building awareness of and engagement with GEICO as the home and auto insurance for new parents. →
Curaleaf and Scary Mommy teamed up to shift perceptions around cannabis and parenting, helping moms define their own interpretation of motherhood while providing support along the way. →
A short-form comedic series that revolves around Dad’s adoration of his new grill and the lengths to which his family will go to accommodate his obsession. →
Lifestyle & Wellness
Restoring peaceful, restful sleep with The Sleep Games and Mattress Firm’s bedtime expertise. →
Elegantly custom-shot features and social executions right from aligned influencer’s homes serve as actionable inspiration for styling your home with WoodWick. →
The North Face Spring 2022
BDG created a platform for changemakers to share their experiences, all the while increasing awareness of The North Face as a boundary-breaking brand whose mission is to help all people experience the power of the natural world. →
This bold and bright campaign leverages our most engaging and snackable formats, from proprietary “Card Stories” to on-trend TikTok executions. →
Bridging the gap between sustainability and convenience, BDG spearheaded a custom content program that spanned influencer TikToks, shoppable articles, and custom video. →
Entertainment
Leveraging TikTok to generate buzz for Spotify’s True Crime hub. →
Jonas fan and Branded Entertainment Editor Hannah Chambers reveals some of the special’s most intriguing moments in a TikTok & IG Reel teasing the special. →
Rachel Zoe lends style perspective to Cruella’s wardrobe, sharing how readers can channel the iconic diva in this eye-catching custom content. →
Talent-led TikTok teasers and visually dynamic Instagram posts tap into the blend of nostalgia and cutting-edge culture unique to this series. →
Behind the Scenes