We drive consumer intention by crafting original ideas, premium content, and curated moments — all backed by the cultural insights and authority of BDG’s trusted digital brands.
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Fashion
Driving excitement for Gap’s spring 2023 offering through editor curation and e-commerce. See More →
Delivering inspiring, trend-driven shoppable opportunities so users can build their personalized capsule wardrobe. See More →
A 360 experience placed Cotton at the forefront of the festival style conversation. See More →
Helping our audiences prep for the holiday season with an innovative live shopping solution. See More →
Style editors from across our sites share their favorite #MaxxSwaps, engaging consumers with a diverse set of perspectives. See More →
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Luxury
Actress Diana Silvers stars in a campaign showcasing the versatility of Celine's Triomphe bag and buzzy ready-to-wear collection. See More →
Rising star Rachel Sennott embodies the enchanted energy of Gucci’s fall/winter ’22 collection in a suite of custom-shot assets with digital animation. See More →
W builds a visual world around Loewe’s surrealist fall/winter ’22 collection with actress Patti Harrison. See More →
An ode to Bottega Veneta’s Wardrobe 04 with King Princess. See More →
Inspired by Givenchy’s bad-boy energy for spring ’23, the new Voyou bag takes center stage on the streets of NYC. See More →
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Tech + Finance
Showing off the impressive camera features of the Samsung S23 Ultra at NYLON House. See More →
Tell Her Story places a spotlight on women who are making difference in their communities — through the lens of those who know them best. See More →
Highlighting the winners of the Quickbooks Small Business Hero Day award. See More →
A first-to-market live shopping event that engages consumers interested in beauty, fashion, home, and wellness. See More →
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Auto
Following DJ Carlita and the all-new Toyota Prius on the road to NYLON House See More →
A truly electrifying, interactive campaign powered by Lexus. See More →
Profiling inspiring women and Ford ambassadors who demonstrate what strength looks like today. See More →
BDG’s brand film announcing the arrival of the fully electric Gensis GV70. See More →
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Beauty
Building awareness and establishing Valentino Beauty as a must-have luxury makeup line. See More →
Inspiring luxury travelers to shop Versace Dylan Purple by partnering with influential talent. See More →
Enticing consumers to shop the ’70s-inspired Good Vibes Only collection. See More →
Editorially curated beauty trends brought to life via premium features and custom-shot TikToks. See More →
Establishing Aussie and its new Aussie Kids product line as champions of hair diversity and self-acceptance. See More →
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Parenting
High-impact, brand-elevating tactics emphasize Disneyland Resort as a place for the whole family to experience magic. See More →
Custom-shot photography, serviceable articles, and engaging social content drive awareness for Huggies Little Movers. See More →
Bringing the ’90s back with American Girl. See More →
Positioning Carter’s and OshKosh as go-to destinations for easy-breezy summer essentials that don’t break the bank. See More →
Easing parents’ summer-activity dread with the season’s number one essential: Hasbro Games. See More →
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Lifestyle
Uniquely human stories of U.S. Army Soldiers, highlighting the breadth of opportunities available within this career path. See More →
Helping our audiences prep for the most wonderful time of the year with an innovative new shopping solution. See More →
Restoring peaceful, restful sleep with The Sleep Games and Mattress Firm’s bedtime expertise. See More →
Elevated design stories featuring influencer talent, inspiring consumers to style their homes with WoodWick. See More →
Increasing awareness for The North Face as a boundary-breaking, inclusive brand that helps all people experience the power of the natural world. See More →
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Food + Home
Building buzz and awareness around Kraft Real Mayo’s limited-edition collaboration with Juicy Couture. See More →
An amplification-first campaign fully focused on putting The Macallan’s release & event in front of the right people. See More →
Driving trial and awareness for a new #BeyondHot flavor with an immersive Coachella activation. See More →
Celebrating the 25th anniversary of the Starbucks holiday cup with a social-first content strategy. See More →
Reaching parents and health-conscious adults with benefits of Daisy Single Serve Cottage Cheese. See More →
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Entertainment
Drag superstar Symone channels a Y2K aesthetic in partnership with Trollify by Good Luck Trolls and Forever 21. See More →
Bringing A Mountain of Entertainment right to your doorstep — just in time for the big game. See More →
Leveraging TikTok to generate buzz for Spotify’s True Crime hub. See More →
Jonas fan and Branded Entertainment Editor Hannah Chambers reveals some of the special’s most intriguing moments in a social-first teaser. See More →
Rachel Zoe lends her style perspective to Cruella’s wardrobe, inspiring readers to channel the iconic diva. See More →
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Wellness + Pharma
Presenting Super Parents: a mega hub and custom-shot content series anchored on Scary Mommy. See More →
Driving awareness for First Response as an accurate and empowering resource throughout one’s pregnancy journey. See More →
A multidimensional campaign that addresses the challenges of racial bias and seeks to educate parents and kids. See More →
Educating readers with ADHD about Vyvanse through service-style articles and storytelling videos. See More →
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Behind the Scenes