BDG Studios

Creating premium content and experiences for a vast array of brand partners, harnessing the power of BDG's portfolio to connect with passionate audiences at scale.

Fashion

We lend our trusted voice to premium, trend-forward video and photo executions designed to inspire a diverse audience to explore their sense of personal style.

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BDG’s editors and experts created a customizable guide to style and shopping that perfectly matched the moment. →

Style editors from across our sites lend their authority to #MaxxSwaps, engaging consumers with a diverse set of style perspectives. →

Change-making talent put their spin on SOREL’s latest collection in custom-shot work on The Zoe Report. →

Turnkey, revenue-driving formats leverage Walmart’s existing assets with a touch of bespoke design, elevating the aesthetic for BDG’s style-savvy shoppers. →

Through a virtual TikTok “variety show,” we invited 6x creators to share how they break bread, let loose, and give back to their communities during the most festive time of the year. →

Luxury

World-class visual storytelling that creates real influence for brands, perfectly tailored to our taste-making readership.

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Stunning custom-shot still and video content showcases Loewe’s ready-to-wear collection and Amazona bag on the iconic Ziwe. →

Actress Diana Silvers stars in custom-shot photo and video content showcasing the versatility of Celine's Triomphe bag and their buzzed-about ready-to-wear collection. →

Inspired by the rich history, timeless elegance, and innovative playfulness of Dior’s Spring 2022 Vibe handbag collection, BDG produced a custom shot premium feature, social promotion, and email distribution, all designed to spotlight on Dior as an eternal, essential brand for the W shopper. →

Juxtaposing AG’s metropolitan, utilitary-first design ethos with of-the-moment details, this feature brought the brand to life through carefully curated looks and showed W readers how to integrate AG’s fall collection into their wardrobes. →

To highlight the inspiration behind Fendi’s spring/summer '22 collection, BDG Studios created a custom-shot video inspired by the brand's campaign assets that lived across site and social, and in editorial email sponsorships and targeted media. A custom Card Story with video clips and custom-shot stills brought the story to Wmagazine.com. →

Tech, Auto, & Finance

Cutting-edge creative for every life stage and passion point.

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An eye-catching and electric campaign that explores what happens “Behind The Post”: how creators and creatives get incredible shots with their Samsung devices. →

BDG and Charles Schwab author “playbooks” on Bustle and Inverse, extending expert advice from Schwab’s in-house personal financial expert Carrie Schwab-Pomerantz. →

Top-tier talent – perfectly aligned with consumer passions of fashion and sports – share a slice of their daily life as enhanced by the Samsung Galaxy Watch 4. →

Beauty

Beauty at BDG is about the perfect mix of education and inspiration. Whether we’re serving up trends, testing must-try tools, or turning out looks on TikTok, we empower readers to express themselves.

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BDG editors and beauty micro-influencers showcase the easy and endless ways consumers can style their hair using CONAIR tools. →

An opulent custom content play across BDG platforms that inspires readers to double-tap and shop Valentino Beauty cosmetics. →

A highly visual mix of our most dynamic, commerce-driven formats inspire readers to dive into the world of fragrance and seek their perfect scent. →

Influential moms and families nationwide add a custom children's book to their home libraries, establishing Aussie and its new Aussie Kids product line as champions of hair diversity. →

Parenting

Authentic campaigns – full of heart, humor and relatable truths – tailor-made for the largest-reaching parenting portfolio in media.

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Scary Mommy developed Up Early Tonight, the first-ever late night talk show for and by moms. →

Curaleaf and Scary Mommy teamed up to shift perceptions around cannabis and parenting, helping moms define their own interpretation of motherhood while providing support along the way. →

A short-form comedic series that revolves around Dad’s adoration of his new grill and the lengths to which his family will go to accommodate his obsession. →

BDG and Athleta lean into shared values around inclusive sizing, sustainable shopping, and building confidence in the next generation of girls. →

Scary Mommy and Fatherly partnered with J&J to provide a rich, interactive, and representative program that empowered parents to live their values From the Start. →

Lifestyle & Wellness

Inclusive content for an open-minded and well-informed audience. We inspire millennial and Gen Z readers at every point in their journey.

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Elegantly custom-shot features and social executions right from aligned influencer’s homes serve as actionable inspiration for styling your home with WoodWick. →

Travel blogger Talaya George stars in visually-striking content that’s both relatable and aspirational for millennials on a mission to see the world. →

This bold and bright campaign leverages our most engaging and snackable formats, from proprietary “Card Stories” to on-trend TikTok executions. →

Entertainment

Sharp, innovative storytelling for brands looking to create conversation amongst a savvy audience of early adopters.

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Jonas fan and Branded Entertainment Editor Hannah Chambers reveals some of the special’s most intriguing moments in a TikTok & IG Reel teasing the special. →