The Insight
With 56% of BDG readers researching travel in the past month, we knew our audience was ready for takeoff.
United Airlines
Introduce travelers to United Airlines’ new nonstop routes from the U.S. to Spain, and promote Spain as the go-to travel destination for summer 2023.
With 56% of BDG readers researching travel in the past month, we knew our audience was ready for takeoff.
The Solution
BDG Studios leaned into the Bustle audience’s wanderlust to create custom content that put Spain at the top of their must-visit list. A vibrantly designed card story recommended things to do in five different Spanish cities, and a strategic newsletter package drove thousands of readers to explore direct flights from the U.S. to Spain via United Airlines’ new routes.
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