Disney Parks

The Ask

Show how Disneyland Resort brings the magic for everyone in the family.

The Insight

Of BDG’s robust parenting audience, 50% have children under 1 and 40% have children under 5. For them, our parenting portfolio is a trusted source for the best travel destinations for making magical family memories.

The Solution

Via a collection of custom articles and scroll-stopping Instagram Story and Story Ad Packages across Scary Mommy, Romper, and Fatherly, we showcased the limitless magical opportunities for families at Disneyland Resort, with an emphasis on Disney’s planning tools, attractions, and experiences.

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5 Dad-Approved Tools To Optimize Your Family’s Trip To Disneyland Resort

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These Family Favorite Experiences At Disneyland Resort Involve Little To No Wait Time

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4 Reasons Disneyland Resort Is Hands Down The Best Way To Spend Summer Break With The Kids

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Tips For Making Your Kid’s First Trip To Disneyland Resort One They’ll Never Forget

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Yes, You’ll Rediscover The Magic When You Take Your Kid To Disneyland Resort — Here’s Why

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The Results


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