Hilton at Art Basel

The Ask

Amplify Hilton’s “For The Stay” messaging and encourage travelers to book a hotel for their next trip.

The Insight

One quarter of Hilton’s target audience stayed at a home-share in the past year, but they relish in the comfort, service, and amenities that come with a hotel property — and are willing to pay more for it.

The Solution

NYLON House Art Basel partygoers were invited into a custom co-branded lounge to relax, unwind, and experience the transformative power of a great stay. Rooted in Hilton’s legendary comfort, the lounge allowed guests to snap photos on a hotel-quality bed complete with soft linens and cloud-like pillows, enjoy a peaceful moment on cozy seating, or grab a snack from one of two never-ending mini bars spilling over with sweet treats and beverages.

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NYLON Party Report Card: Hilton's Stay At NYLON House Lounge In Miami

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The Results


NYLON House press impressions



guests at activation