IHG Staybridge

The Ask

Position IHG Staybridge as the best hotel for folks traveling with kids, putting their ample family-focused amenities on display.

The Insight

With its expansive parenting portfolio, BDG was the perfect choice to highlight the myriad of family-friendly offerings available at Staybridge Suites, encouraging our built-in audience of family travelers to feel at home whenever they check in.

The Solution

BDG Studios built a campaign anchored on Scary Mommy that leveraged our TikTok reach — plus influencer talent, premium on-site content, newsletter extensions, and more — to drive massive awareness and consideration for all that Staybridge Suites has to offer.

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