Royal Caribbean

The Ask

Get BDG’s audience of family travelers excited to book Royal Caribbean’s newest — and biggest — ship, Icon Of The Seas.

The Insight

As the leading digital publisher for parenting reach, BDG was uniquely positioned to tout Royal Caribbean’s latest cruise (and its slew of kid-friendly amenities) as the ultimate family vacation solution.

The Solution

Leaning into the unique POVs of our parenting brands, we drove excitement among cruise-seekers via on-site features and TikTok content on Scary Mommy.

See More

On Fatherly, we encouraged our readers to usher in a new set of core memories with a little help from Icon Of The Seas and its vast amenities.

See More

1 / 3

The Results


social ER benchmark for Scary Mommy premium feature



social ER benchmark for Fatherly premium feature