The Ask
Get BDG’s audience of family travelers excited to book Royal Caribbean’s newest — and biggest — ship, Icon Of The Seas.
Royal Caribbean
Get BDG’s audience of family travelers excited to book Royal Caribbean’s newest — and biggest — ship, Icon Of The Seas.
As the leading digital publisher for parenting reach, BDG was uniquely positioned to tout Royal Caribbean’s latest cruise (and its slew of kid-friendly amenities) as the ultimate family vacation solution.
The Solution
Leaning into the unique POVs of our parenting brands, we drove excitement among cruise-seekers via on-site features and TikTok content on Scary Mommy.
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On Fatherly, we encouraged our readers to usher in a new set of core memories with a little help from Icon Of The Seas and its vast amenities.
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The Results
social ER benchmark for Scary Mommy premium feature
social ER benchmark for Fatherly premium feature
