Sephora Fragrance

The Ask

Sephora asked BDG to build on the momentum of a Q1 fragrance campaign in Q2, increasing consideration of their fragrance offerings through shopping experiences.

The Insight

Leveraging innovative shoppable video content will provide a fresh way to engage consumers and align Sephora Fragrance with what’s new and next.

The Solution

A highly visual mix of our most dynamic, commerce-driven formats – including a video featuring new-to-market shoppable technology – that inspire readers to dive into the world of fragrance and seek their perfect scent.

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The Results


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total media impressions



social engagement rate on Bustle premium feature