Jean Paul Gaultier Fragrance: Gift Playlist
Entice readers to gift (or self-gift) Jean Paul Gaultier’s Le Male and La Belle fragrances during the holidays by appealing to trendy fashionistas and creative disruptors.
NYLON lies at the intersection of fashion, beauty, and music, which made it the perfect destination for the Jean Paul Gaultier consumer. A fully branded gifting issue with a distinct visual identity was the key to expressing the Jean Paul Gaultier brand in a memorable way, keeping Le Male and La Belle top of mind for our audience.
The Solution
A NYLON custom issue called “The Gift Playlist,” which helped readers discover everything trending during the holiday season. We pushed the envelope, balancing shoppability with elevated, dynamic custom photography and motion, resulting in an icy digital wonderland that took holiday gifting to the next level.
The Results
total content views
NYLON Instagram story completion rate
total product clicks
