The Ask

Generate awareness of 4 Conair hair styling tools.

The Insight

Capturing the wide target demographic of W18-49 will be best achieved by showcasing the product in the hands of real, relatable testers.

The Solution

Leveraging the authority of BDG editors and beauty micro-influencers, we showcased the various ways consumers can style their hair using CONAIR tools – patterns from smoothed to textured to beachy. This approachable and informative content encouraged users to learn more and shop the devices seamlessly.

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The 4 Best Styling Tools For Every Kind Of Wave

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@Bustle TikTok Ft. @Nicc_elodeon

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The Results


total views on custom & influencer content



engagement rate on TikTok ad repost



total media impressions