Conair
The Ask
Generate awareness of 4 Conair hair styling tools.
The Insight
Capturing the wide target demographic of W18-49 will be best achieved by showcasing the product in the hands of real, relatable testers.
The Solution
Leveraging the authority of BDG editors and beauty micro-influencers, we showcased the various ways consumers can style their hair using CONAIR tools – patterns from smoothed to textured to beachy. This approachable and informative content encouraged users to learn more and shop the devices seamlessly.
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The Results
975K+
total views on custom & influencer content
3.9%
engagement rate on TikTok ad repost
4.6M+
total media impressions
