Ignite excitement for the Valentino Beauty launch, driving awareness and purchase consideration.
Beauty shoppers will be drawn in via polished, hyper-visual content that delivers both information and eye candy.
An opulent custom content play across the BDG portfolio with a strategic mix of content (shoppable Features and Instagram ads for conversion, talent-driven TikTok for buzz and awareness) that inspires readers to double-tap and shop Valentino Beauty cosmetics.
Total clicks driven to Valentino Beauty e-comm
WMag Instagram Collection Ad
on W Magazine Dedicated Email