Valentino Beauty

The Ask

Ignite excitement for the Valentino Beauty launch, driving awareness and purchase consideration.

The Insight

Beauty shoppers will be drawn in via polished, hyper-visual content that delivers both information and eye candy.

The Solution

An opulent custom content play across the BDG portfolio with a strategic mix of content (shoppable Features and Instagram ads for conversion, talent-driven TikTok for buzz and awareness) that inspires readers to double-tap and shop Valentino Beauty cosmetics.

@Bustle TikTok Ft. @Ellen.Vlora

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The Results


Total clicks driven to Valentino Beauty e-comm


1.11% CTR

WMag Instagram Collection Ad


6.01% CTOR

on W Magazine Dedicated Email