The Ask

Prove Nike can meet style needs beyond activewear.

The Insight

To Gen Z, authenticity, self-expression, and exploration are key. And they cite their style as the number way they can convey those priorities.

The Solution

BDG tapped Gen Z TikTok personality Vienna Skye to experiment with different looks and share the micro-trends she was excited about — showing how Nike shoes and apparel supported each one. The TikTok series positioned Nike as a fashion essential, and a custom-designed NYLON article drove additional momentum, allowing readers to shop Skye’s trend-forward looks.

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4 Fall Style Starter Packs This TikTok Personality Shops At Nike

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@viennaskye on TikTok

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@viennaskye on TikTok

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The Results


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