Gap Spring

The Ask

Reach millennial women and grow consideration for Gap as a cool, relevant style destination; build awareness, excitement, and purchase intent around Gap’s new spring 2023 offering.

The Insight

BDG’s credibility in fashion comes to vibrant life through its editorial voices.

The Solution

BDG tapped three millennial editors with unique fashion perspectives to create custom shopping guides and styling tips for each product push. Their favorite pieces were amplified on social and on a bespoke “Editor Favorites” e-commerce destination on

1 / 3 Extension

Stylish Wardrobe Staples From Gap That Kathy Lee's Eyeing For Spring

Read More →

How This Maximalist Fashion Editor Styles Gap's Spring Collection

Read More →

Shop Gap for the new + now editor favorites you need

See More →