The Ask
Reach millennial women and grow consideration for Gap as a cool, relevant style destination; build awareness, excitement, and purchase intent around Gap’s new spring 2023 offering.
Gap Spring
Reach millennial women and grow consideration for Gap as a cool, relevant style destination; build awareness, excitement, and purchase intent around Gap’s new spring 2023 offering.
BDG’s credibility in fashion comes to vibrant life through its editorial voices.
The Solution
BDG tapped three millennial editors with unique fashion perspectives to create custom shopping guides and styling tips for each product push. Their favorite pieces were amplified on social and on a bespoke “Editor Favorites” e-commerce destination on Gap.com.
Gap.com Extension
