Walmart Holiday Livestream

The Ask

Combine BDG’s editorial authority with the live-streaming technology vendor TalkShopLive to create an engaging and impactful holiday shopping moment for Walmart.

The Insight

Consumers experience gift-shopping fatigue during the holiday season and find value in accessible product roundups provided by trusted editors and innovative shopping experiences.

The Solution

BDG produced a series of three live-shopping events on TalkShopLive, with content rooted across The Zoe Report, Bustle, and Scary Mommy. Complete with recognizable host talent, a carefully curated list of product recommendations, and fashion and lifestyle tips straight from our editors, our live shopping experience presented a seamless new holiday solution that resonated across our lifestyle portfolio audiences.

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How Rachel Zoe Styles Her Home For A Chic Holiday Entertaining Season

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Shop Tiffany Reid’s Favorite Home Decor Finds For A Stylish Friendsgiving Celebration

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Scary Mommy Editor-In-Chief Kate Auletta Shares The Unforgettable Holiday Gifts Your Kids Will Love

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The Results


Total views to TalkShopLive streams


Total views on Instagram video posts


Above benchmark for product card clicks