The Ask
Combine BDG’s editorial authority with the live-streaming technology vendor TalkShopLive to create an engaging and impactful holiday shopping moment for Walmart.
Walmart Holiday Livestream
Combine BDG’s editorial authority with the live-streaming technology vendor TalkShopLive to create an engaging and impactful holiday shopping moment for Walmart.
Consumers experience gift-shopping fatigue during the holiday season and find value in accessible product roundups provided by trusted editors and innovative shopping experiences.
The Solution
BDG produced a series of three live-shopping events on TalkShopLive, with content rooted across The Zoe Report, Bustle, and Scary Mommy. Complete with recognizable host talent, a carefully curated list of product recommendations, and fashion and lifestyle tips straight from our editors, our live shopping experience presented a seamless new holiday solution that resonated across our lifestyle portfolio audiences.
The Results
Total views to TalkShopLive streams
Total views on Instagram video posts
Above benchmark for product card clicks
