Macy’s Spring

The Ask

Increase consideration for Macy’s as a trusted fashion destination that empowers shoppers to own their personal style. Macy’s wanted to be positioned as the go-to style source and gifting destination, where consumers can find thoughtful gifts for anyone on their list, no matter the occasion.

The Insight

Authentic, “get ready with me” content is endemic to TikTok, especially when delivered by relatable creators. By aligning this content rollout to timely style occasions, BDG could keep Macy’s top of mind for key shopping moments.

The Solution

Creators shot a mix of TikTok videos and still imagery for shoppable, service-driven articles. BDG amplified these assets via OOH digital displays in several Simon Malls locations.