Cotton at Coachella

The Ask

Position Cotton as the essential fabric of festival season and beyond, offering on-trend styles that are breathable, comfortable, and built to last.

The Insight

TZR’s savvy shopping audience is on the hunt for the latest fashion trends, particularly timed to festival season. This audience is conscious of quality and fabrication, and they look to trusted voices in fashion to keep them current.

The Solution

TZR tapped its founder, Rachel Zoe, and a supporting array of influencer talent to make Cotton styles both appealing and accessible to on-trend consumers. BDG’s 360 experience included a robust on-site shopping destination, social amplification, and an immersive activation at ZOEasis during Coachella.

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The Results


CTR benchmark (The Festival Cotton Shop)



over benchmark, time spent on Cotton Shop page



attendees engaged with Rachel Zoe’s Cotton Closet IRL at ZOEasis‎