New Balance

The Ask

Generate awareness and demand for New Balance Classics (574), Court Classics (550) and Shifted (9060) sneakers, alongside NB Athletics Apparel collections.

The Insight

Millennial readers are eager to refine their signature style with new wardrobe staples — and they rely on trusted fashion authorities like editors for inspiration.

The Solution

Leveraging first-to-market technology, we created a choose-your-own-path

experience for readers and highlighted three different Bustle editors’ distinct fashion POVs. Each one aligned with a priority sneaker to show consumers how New Balance can fit into their wardrobes in multiple ways.

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