Generate awareness for Marshalls as a shopping destination that carries high-end, on-trend pieces.
BDG understands that editors enhance engagement, so we matched our internal experts with key new arrivals at Marshalls.
From the various perspectives of our editors, we created a social-first video-and-article series spotlighting the new must-have arrivals at Marshalls. The content was equal parts personable and credible, while the visuals were bold and eye-catching. Ultimately, this drove awareness of the high-quality designer brands available at Marshalls.
total campaign impressions