De Beers

The Ask

Engage potential buyers with the De Beers Enchanted Lotus collection.

The Insight

W’s discerning shoppers do their research before committing to a forever piece, and they gravitate toward jewelry that tells a story.

The Solution

The beauty of De Beers’ Enchanted Lotus collection made it a perfect match for W’s luxury-inclined audience. We created a custom card story leveraging cinematic client-supplied assets featuring Lupita Nyong’o. The highly visual format was the perfect way to show off key pieces from the collection and communicate key De Beers messaging in an organic way.

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A Look Inside The Ever-Evolving Enchanted Lotus Collection From De Beers

@wmag on Instagram

The Results

2x

Average engagement time

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2x

Average social engagement rate

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