The Ask

Fendi came to W for custom-shot photo and video assets to highlight its spring/summer 2022 collection, featuring the illustrations of iconic fashion illustrator Antonio Lopez.

The Insight

W’s unparalleled authority across fashion, art, and luxury, paired with its social powerhouse status makes it uniquely poised to build excitement around the Fendi spring/summer 2022 collection. With a built-in affinity for the Fendi brand and an interest in Antonio Lopez's creative legacy, W was the perfect platform to bolster engagement with the collection.

The Solution

BDG Studios' in-house team created a custom-shot video inspired by the brand's campaign assets that lived across site and social, and in editorial email sponsorships and targeted media. Still life images were also captured to further spotlight hero products through the W lens.

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