The Ask
Build awareness and drive consideration for Givenchy’s Voyou bag and spring/summer ‘23 collection.
Givenchy
Build awareness and drive consideration for Givenchy’s Voyou bag and spring/summer ‘23 collection.
W’s luxury-inclined readers are always looking to refresh their wardrobes with statement accessories and elevated ready-to-wear pieces, making them a perfect match for Givenchy’s new Voyou handbag and spring collection.
The Solution
A custom shoot brought Givenchy’s campaign messaging to life through W’s distinct creative POV. Inspired by the translation of Voyou (“bad boy”) and its edgy design, the shoot took place on the streets of NYC. These custom assets lived inside a premium feature on Wmagazine.com alongside illustrative copy and shoppable product cards that drove readers directly to Givenchy.com.
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The Results
people reached on social
of article readers were “highly engaged”