Saint Laurent

The Ask

Drive awareness and sales for Saint Laurent’s summer ‘22 collection and introduce the ICARE bag by partnering with emerging talent that embodies the brand and resonates with the W aesthetic.

The Insight

W readers are obsessed with luxury fashion, but don’t take themselves too seriously. They love to see looks from their favorite designers reimagined on insider talent in unexpected settings.

The Solution

BDG Studios leaned into this juxtaposition by capturing custom stills and video of actress Talia Ryder in head-to-toe Saint Laurent summer ‘22 looks on the streets of New York City.

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Ryder’s youthful energy lent an air of innocence and optimism to Saint Laurent’s signature rock ‘n’ roll glamour.

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The Results


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