The Ask
Boost consideration of Rayovac batteries among BDG’s audience, positioning the brand as an affordably priced — but still premium — alternative to competitors.
Rayovac
Boost consideration of Rayovac batteries among BDG’s audience, positioning the brand as an affordably priced — but still premium — alternative to competitors.
At a time when prices are on the rise, readers come to BDG for credible insight on what’s worth it… and what’s not.
The Solution
We leveraged our unique style of storytelling to encourage readers to choose the best product for their families, ultimately lifting Rayovac’s brand perception. With a custom hero video, talent-led TikTok, on-site content, and social extensions, we provided Rayovac with an all-encompassing opportunity to reach our audience — no platform left behind.
The Results
combined media and content impressions
brand recall
