The Ask

Boost consideration of Rayovac batteries among BDG’s audience, positioning the brand as an affordably priced — but still premium — alternative to competitors.

The Insight

At a time when prices are on the rise, readers come to BDG for credible insight on what’s worth it… and what’s not.

The Solution

We leveraged our unique style of storytelling to encourage readers to choose the best product for their families, ultimately lifting Rayovac’s brand perception. With a custom hero video, talent-led TikTok, on-site content, and social extensions, we provided Rayovac with an all-encompassing opportunity to reach our audience — no platform left behind.

1 / 3

Custom Video: Camping Trip Gone Wrong

Watch More →

@myfourwonders on TikTok

Watch More →

5 Unexpectedly Useful Things To Pack When You Go Camping

Read More →

The Results


combined media and content impressions



brand recall