Paramount+ Mountain Of Entertainment
The Ask
Position the streaming service as a one-stop shop for TV, movies, and live sports among A25–44.
The Insight
We decided to capitalize on Super Bowl timing to create a buzzworthy moment for Paramount+ across physical and digital channels, driving awareness and trial for the service in association with live sports and other programming. Our bespoke boxes served as the perfect companion to at-home streaming!
The Solution
NYLON bundled the best of sports into one Game Day package and delivered it straight to our fans’ doorsteps. Readers entered for their chance to win one of 200 Game Day Blitz Bundle boxes, full of all the items they needed to have their own epic watch party. Winners also received a free 7-day free trial to Paramount+.
The Results
1MM+
email opens
15.8K+
total sweeps entries
250
custom branded boxes created
