Paramount+ Mountain Of Entertainment

The Ask

Position the streaming service as a one-stop shop for TV, movies, and live sports among A25–44.

The Insight

We decided to capitalize on Super Bowl timing to create a buzzworthy moment for Paramount+ across physical and digital channels, driving awareness and trial for the service in association with live sports and other programming. Our bespoke boxes served as the perfect companion to at-home streaming!

The Solution

NYLON bundled the best of sports into one Game Day package and delivered it straight to our fans’ doorsteps. Readers entered for their chance to win one of 200 Game Day Blitz Bundle boxes, full of all the items they needed to have their own epic watch party. Winners also received a free 7-day free trial to Paramount+.

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The Results


email opens


total sweeps entries


custom branded boxes created