Magna Tiles

The Ask

Emphasize the MAGNA-TILES commitment to meaningful play and introduce their new In Motion collection timed to the holiday season.

The Insight

Parents rank “living in the moment” as the #2 most important skill to their children’s future, and they prioritize “joy” on the same level as “efficiency.”

The Solution

BDG created engaging and shoppable on-site content across Scary Mommy and Fatherly, as well as a collection of strategically timed newsletters across our full parenting portfolio. Together, our program demonstrated to parents the unparalleled creativity, versatility, and durability of the MAGNA-TILES brand and drove consumer traffic during the crucial holiday season.

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4 Reasons The Latest MAGNA-TILES Set Keeps Kids Entertained And Playtime Rolling For Hours

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3 Things I Learned While Playing With My Autistic Son And His New MAGNA-TILES Set

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The Newest MAGNA-TILES Collection Will Knock Your Kid's Socks Off

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5 Reasons We’ve Made It A Holiday Tradition To Add To Our Kids’ MAGNA-TILES Collection

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Our Parenting Editors Tried Out The Latest MAGNA-TILES Set, & It Lives Up To The Hype

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The Results


total email opens



lift in purchase intent



social ER benchmark for Fatherly native article