The Ask
Emphasize the MAGNA-TILES commitment to meaningful play and introduce their new In Motion collection timed to the holiday season.
Magna Tiles
Emphasize the MAGNA-TILES commitment to meaningful play and introduce their new In Motion collection timed to the holiday season.
Parents rank “living in the moment” as the #2 most important skill to their children’s future, and they prioritize “joy” on the same level as “efficiency.”
The Solution
BDG created engaging and shoppable on-site content across Scary Mommy and Fatherly, as well as a collection of strategically timed newsletters across our full parenting portfolio. Together, our program demonstrated to parents the unparalleled creativity, versatility, and durability of the MAGNA-TILES brand and drove consumer traffic during the crucial holiday season.
The Results
total email opens
total campaign clicks
social ER benchmark for Fatherly native article
