Walmart Toys

The Ask

Drive mass awareness and consideration for Walmart’s toy category through a series of scroll-stopping, custom-designed gift guides with cutting-edge tech.

The Insight

With an audience of 9M+ parents, 55% of whom are price-conscious, BDG is perfectly positioned to drive mass awareness for Walmart’s toys category while reinforcing Walmart’s everyday low prices.

The Solution

BDG created a series of native articles, shoppable social posts, and dedicated newsletters — plus premium features that leveraged first-to-market flip-card tech — to create an interactive on-site shopping experience.

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The Hottest Toys To Buy The Kids In Your Life This Holiday Season

An Editor’s Top 10 Picks From Walmart For Holiday Toy Gift-Giving

Your Ultimate Holiday Toy Gift Guide From Walmart, Sorted By Age

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Scary Mommy IG Collection Ad

The Results


CTR benchmark on Bustle feature (in less than 1 week!)