American Girl:

Life in the ’90s

The Ask

Drive excitement for ’90s Twins launch, encouraging nostalgic moms to buy into the American Girl family.

The Insight

The Scary Mommy audience came of age in the ’90s. Luckily, the ’90s are back in a big way, and our kids are excited to learn about our favorite decade.

The Solution

BDG created custom high-quality white-label videos that invoked the spirit of the ’90s. Through references to music, technology, and fashion, we drove nostalgia and encouraged moms to go into full throwback mode with their kids for AG’s new Twins – Isabel & Nicki.

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