Levi’s “Code Your Style”
To redefine prep fashion as a space for individuality, NYLON and Levi's presented “Code Your Style” to showcase the Loose Prep collection as a foundation for self-expression. A custom video series captured talent layering and remixing looks in real time, enhanced by digital overlays with glitch effects and command-style callouts. An Instagram Reel put the on-set stylist center stage, making styling feel instinctive and accessible. On NYLON, an interactive feature used flipcard technology to let readers hover over outfits, flip pieces to see two-way styling, and discover design details.
Nuuly WYouth
W and WYouth partnered with NUULY to drive awareness and consideration of subscription-based fashion among style-conscious consumers.
Dr. Martens “With Bouncing Soles”
W and WYouth joined forces to amplify Dr. Martens’ “With Bouncing Soles” campaign featuring Chloë Sevigny, with the goal to shift brand perception from downtown grunge to an elevated footwear essential.
Marshalls 2026
BDG partnered with Marshalls to position the retailer as the go-to destination for high-quality, on-trend finds that won’t cost a full paycheck.
Maidenform
Redefining "sexy" as confidence through fit, Bustle partnered with Maidenform to reposition the brand beyond affordability.
Levi’s Loose Prep
To redefine prep fashion as a space for individuality, NYLON and Levi's presented “Code Your Style” to showcase the Loose Prep collection as a foundation for self-expression.
Nordstrom
W partnered with Nordstrom to position the retailer as the destination for the next generation of cultural innovators.
Dr. Martens
Teaming up with influencer Maya Moto, this playful custom shoot married Dr. Martens' quintessential edge with NYLON’s love of nostalgia.
Tommy Hilfiger
To drive awareness around Tommy Hilfiger during the holiday season, NYLON’s EIC, Lauren McCarthy, hosted a custom cocktail hour at the legendary restaurant, Chez Margaux.
Columbia
To build hype around Columbia’s new Amaze Puff collection of outerwear, we tapped into the ultimate group of influencers — our own NYLON Members.
Coach
Coach partnered with NYLON on a multi-season program led by influencer content and a custom activation at NYLON’s Desert Disco party during Stagecoach.