Coach partnered with NYLON on a multi-season program led by influencer content and a custom activation at NYLON’s Desert Disco party during Stagecoach. Centered around the Teri and Tabby bags, evergreen content showed readers how to style Coach with their best spring looks, while event content took followers behind the scenes at one of NYLON’s biggest events of the season. Placing the latest Coach handbags among NYLON It Girls, relevant fashion experts, and tapped-in readers, this partnership re-established the brand as a modern wardrobe essential.