BDG partnered with Marshalls to position the retailer as the go-to destination for high-quality, on-trend finds that won’t cost a full paycheck. The spring phase of our year-long campaign focused on creator authenticity, featuring influencers Vienna Skye and Kate Bartlett documenting head-to-toe Marshalls looks across Instagram Reels, TikTok, and premium on-site features with custom moodboards and Q&As. For fall/winter, style expert Rachel Zoe led a hotline-inspired video series, answering seasonal fashion questions from creators. Hero films, cutdowns, and carousel ads highlighted versatile, elevated styling. Across both activations, the campaign proved Marshalls is where accessible pricing and elevated style converge.