To drive awareness around Tommy Hilfiger during the holiday season, NYLON’s EIC, Lauren McCarthy, hosted a custom cocktail hour at the legendary restaurant, Chez Margaux. Cobranded signage and gifting opportunities naturally integrated Tommy Hilfiger throughout the night, while post-event content ensured reach beyond just the lucky attendees. A dedicated Night Out With feature gave readers an exclusive look at two style influencers’ pre-event rituals, and an editorial recap article gave readers a behind-the-scenes look at everything that went down at this intimate event.