NUULY “The Pull”
W and WYouth partnered with NUULY to drive awareness and consideration of subscription-based fashion among style-conscious consumers. Anchored by “The Pull,” a curated on-site WYouth feature showcasing Ganna Bogdan’s NUULY picks, the campaign positioned NUULY as a destination for the luxury-inclined. Custom designed social assets, geo-targeted Instagram Story ads, and dedicated newsletter sponsorships extended reach across W and WYouth’s most engaged audiences, capitalizing on WYouth’s inaugural launch momentum and introducing a new generation to accessible, rotating wardrobe options.
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