W and WYouth joined forces to amplify Dr. Martens’ “With Bouncing Soles” campaign featuring Chloë Sevigny, with the goal to shift brand perception from downtown grunge to an elevated footwear essential. An on-site W feature showcased Chloë’s personal style philosophy through hero campaign assets, while a custom-designed Instagram Reel lookbook, Instagram Carousel ad, and dedicated newsletter extended the campaign across W and WYouth’s most trusted touchpoints. Throughout, BDG Studios repositioned Dr. Martens as a heritage investment brand, introducing a new colorway and expanded leather offerings to a wider, fashion-forward audience.