The Ask

Carve out a safe space for young women with vitiligo to discuss their experiences and raise massive awareness.

The Insight

Incyte’s target audience is women 18-30, which falls perfectly within BDG’s following. We amplify the voices of young women to create a community where people can feel connected and heard, making this a great partnership for our client and audience alike.

The Solution

Through a series of custom videos and a premium feature, we highlighted the stories of perseverance and self-acceptance among two young women with vitiligo — with the hope of raising more awareness and inspiring others living with the condition to seek the information and community they may be looking for.

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