Valentino Beauty

The Ask

Build brand awareness and inspire our diverse audience to add Valentino Beauty to its curated, coveted beauty collection.

The Insight

Our audience trusts and relies on experts in the beauty industry for its product recommendations. That’s why we tapped Valentino Beauty’s global makeup artist, BDG’s beauty editor, and beauty TikTokers to spotlight Valentino Beauty both on site and on social media.

The Solution

BDG & Valentino Beauty joined forces to create a dynamic, year-long content program that met consumers on their road to product discovery. Beautiful custom-shot, shoppable features, influencer TikTok videos, dynamic card stories, IG collection ads, and engaging newsletters motivated audiences to add Valentino Beauty to their curated, coveted beauty repertoire.

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Meet the Makeup Artist Creating Eye-Catching Looks for Valentino Beauty

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GRWM Using Valentino Beauty

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How To Find Your Perfect Nude From Valentino Beauty's New Lipstick Collection

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5 Reasons Why Valentino Beauty's Foundation Will Become Your Ultimate Everyday Base

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My New Go-To Foundation Routine

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The Results

60K

bonus views on TZR premium feature

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16.4K

clicks on TZR beauty dedicated email

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1M+

TZR TikTok video views

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