Luxury

Ralph Lauren

W and WYouth partnered with Ralph Lauren to elevate Polo as the ultimate luxury fashion house by activating its US Open sponsorship through next-gen storytelling.

BDG Studios

Vacheron Constantin

Anchored by a custom premium feature timed to W Magazine's Fall Fashion issue, the campaign featured actress Phoebe Tonkin in artfully styled photography that showed her wearing the timepiece in real, lived moments.

BDG Studios

Banter

NYLON partnered with Banter to frame jewelry as personal self-expression in “Be More You,” a custom content campaign featuring editorial talent.

BDG Studios

Moncler

Building excitement for Moncler as more than a cold-weather mainstay, W placed its distinct lens on the house’s playful spring/summer 2026 collection.

BDG Studios

Saratoga

Saratoga Spring Water partnered with BDG to build national awareness and cement its position as the definitive ultra-premium spring water during the holiday entertaining season.

BDG Studios

Cartier 2025

Celebrating Cartier’s iconic Panther, Van Patten was styled in new and archival pieces to bring the exhibit’s narrative to life for both Cartier and W audiences.

BDG Studios

Saint Laurent 2026

Saint Laurent sought W’s creative eye to create custom photo and video content with model of the moment, Amelia Gray Hamlin.

BDG Studios

Boucheron

Boucheron came to W to create custom photo and video content surrounding the brand’s star-studded arrival in Los Angeles.

BDG Studios

Gucci

Gucci sought out W’s distinct eye for effortless, smart, of-the-moment fashion content to extend its Lido 2025 campaign with actor and ambassador Daisy Edgar-Jones.

BDG Studios

Saint Laurent

Saint Laurent came to W to create custom photo and video assets with actress and brand ambassador Laura Harrier.

BDG Studios