As the third iteration of an evolving partnership, Saint Laurent came to W to create custom photo and video assets with actress and brand ambassador Laura Harrier. Styled by W in the house’s spring 2025 collection, the content also served to introduce W’s audience of discerning luxury consumers to the season’s new must-have bag, the Saint Laurent Y. Shot on the streets of New York, the city’s cool minimalism effortlessly contrasts the collection’s elegant silhouettes and sensual textures, positioning Saint Laurent as an essential part of the fashion set’s seasonal wardrobe.