Saint Laurent sought W’s creative eye to create custom photo and video content with Amelia Gray Hamlin. Spotlighting the house’s fall 2025 collection, the story also introduced W’s audience of luxury shoppers to the new Icarino handbag. Close collaboration with legendary fashion photographer, Chris Colls, brought the evolving partnership to new heights and an exclusive interview with Hamlin placed W’s signature insider lens on must-watch talent.