Boucheron came to W to create custom photo and video content surrounding the brand’s star-studded arrival in Los Angeles. The robust suite of assets included a narrative video starring Colman Domingo and Charlotte Le Bon and photos and social video captured at Boucheron’s A-list celebration in the Hollywood Hills. A mix of W social placements and organic Boucheron posts brought W’s distinctly elevated lens to Oscar winners, iconic LA architecture, and Boucheron’s rich archive of jewels — solidifying the house as a notable West Coast player.