In its third iteration, Cartier came to W to capture custom assets of a key ambassador — Grace Van Patten — in the house’s Into the Wild exhibit during Art Basel, Miami. Celebrating Cartier’s iconic Panther, Van Patten was styled in new and archival pieces to bring the exhibit’s narrative to life for both Cartier and W audiences. Custom video was accompanied by social cutdowns, still photo social placements, and an on-site Card Story.

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