Banter “Be More You”
NYLON partnered with Banter to frame jewelry as personal self-expression in “Be More You,” a custom content campaign featuring editorial talent.
NYLON Editor Kat Diermissen highlighted her jewelry evolution and ritualistic stack-building in a docu-style video featuring candid voiceover, direct-to-camera commentary, and cinematic b-roll, positioning Banter as an accessible destination for creative piercing and layering. The hero video ran on Instagram Reels and TikTok alongside an Instagram Story Ad. On-site, a custom feature integrated shoot stills, video cutdowns, and Kat’s commentary on her stack's inspiration. Across every touchpoint, the campaign established Banter as a tool for personal identity rather than simple retail purchasing.
