Gucci sought out W’s distinct eye for effortless, smart, of-the-moment fashion content to extend its Lido 2025 campaign with actor and ambassador Daisy Edgar-Jones. Shot at an architectural estate on an island just north of Manhattan, BDG Studios captured both photo and video content to frame the collection for W’s audience of savvy luxury shoppers. An exclusive interview with Daisy Edgar-Jones rounded out the program, which felt like an organic yet distinct extension of Gucci’s own brand creative.