e.l.f. Cosmetics

To spotlight e.l.f.’s holiday skincare kits in a way that felt playful and unexpected, Bustle reimagined the traditional gift guide through a travel-inspired lens.

Revlon

To spark buzz around the launch of Revlon’s Glimmer Lip Treat Balm + Mask, NYLON treated New Yorkers to a sweet winter escape with their Beauty Bodega pop up on the Lower East Side.

Covergirl Gamechangers

COVERGIRL partnered with Bustle to unite beauty influencers and sports enthusiasts for an exclusive, intimate women’s basketball finals watch party in New York City.

Schwarzkopf

Schwarzkopf partnered with BDG to launch a multi-episodic content and social series across Bustle, NYLON, TZR, and Scary Mommy, featuring four notable women undergoing bold hair transformations using Schwarzkopf color.

Maybelline - Fit Me For Every You

Maybelline partnered with BDG to bring its Fit Me Foundation inclusivity message to life by capturing the true diversity and energy of New York.

Olay Body

To build buzz for Olay’s Super Serum Body Wash, BDG highlighted how the multi-benefit formula supports women — especially moms — who balance caring for their skin with everything else life demands.

Garnier Sleek & Shine

BDG created a bilingual video series rooted in Latin-Texan culture and the everyday realities of heat, humidity, and style pride.

CVS

Spotlighting CVS beauty products tied to cultural moments and seasonal trends.

Ulta Beauty

Establishing Ulta Beauty as the ultimate destination for all things festival beauty.

e.l.f. Cosmetics

A March Madness-inspired moment that tapped into the rising crossover between beauty and sports.