CVS

Spotlighting CVS beauty products tied to cultural moments and seasonal trends.

Ulta Beauty

Establishing Ulta Beauty as the ultimate destination for all things festival beauty.

e.l.f. Cosmetics

A March Madness-inspired moment that tapped into the rising crossover between beauty and sports.

Maybelline New York

A first-of-its-kind celebration of Asian Pacific Heritage Month, spotlighting the rich spectrum of Asian Pacific beauty.

Maybelline New York

A bold NYFW moment that positioned Maybelline New York at the center of fashion week’s hottest party.

Estée Lauder

A white-label campaign that reached beauty lovers during football season.

Bumble & bumble

A dynamic, talent-led campaign timed to the U.S. Open.

Clinique

Expert-driven, interactive content featuring a panel of experts.

Addiction Tokyo

An editor-led take on a hot new beauty brand.

e.l.f. Cosmetics

An innovative AI-powered beauty hotline offering personalized product recommendations.