Youth To The People

Hosted at Soho Beach House during Miami Music Week, NYLON’s “Turn the Table” event brought together tastemakers and beauty enthusiasts together for a private intimate dinner that put Youth To The People front and center.

MAC

NYLON and M.A.C. teamed up to celebrate the launch of Lipglass Cushion Lip Oil, a high-pigment, high-shine lip oil exclusive to Ulta Beauty.

NYX InkyStix

NYX set out to position its new Epic Inky Stix eyeliner as the ultimate “wingwoman,” delivering bold, one-swipe color and all-night wear.

Clinique 2026

To position Clinique at the center of summer beauty conversations, Bustle launched a social-forward campaign rooted in sunshine, skincare, and the spontaneity of saying yes to whatever the day brings.

L’Oreal Matrix

To position Matrix as the go-to festival hair brand, BDG launched a 360 campaign spanning pre-festival anticipation through post-Coachella momentum.

e.l.f. Cosmetics

To spotlight e.l.f.’s holiday skincare kits in a way that felt playful and unexpected, Bustle reimagined the traditional gift guide through a travel-inspired lens.

Revlon

To spark buzz around the launch of Revlon’s Glimmer Lip Treat Balm + Mask, NYLON treated New Yorkers to a sweet winter escape with their Beauty Bodega pop up on the Lower East Side.

Covergirl Gamechangers

COVERGIRL partnered with Bustle to unite beauty influencers and sports enthusiasts for an exclusive, intimate women’s basketball finals watch party in New York City.

Schwarzkopf

Schwarzkopf partnered with BDG to launch a multi-episodic content and social series across Bustle, NYLON, TZR, and Scary Mommy, featuring four notable women undergoing bold hair transformations using Schwarzkopf color.

Maybelline - Fit Me For Every You

Maybelline partnered with BDG to bring its Fit Me Foundation inclusivity message to life by capturing the true diversity and energy of New York.