e.l.f. Cosmetics: Good Vibes Only
BDG teamed up with e.l.f. Cosmetics to create a highly dynamic content program that enticed our audience to shop the Good Vibes Only collection.
Jean Paul Gaultier Fragrance: The Gift Playlist
BDG and Jean Paul Gaultier teamed up to create a custom issue that celebrates the fearless and effortlessly stylish loved ones on your holiday shopping list.
BDG and Ulta Beauty team up to create a robust collection of trend-inspired premium features and custom-shot TikToks.
A vibrant still-life shoot generated excitement and conversion of e.l.f.’s new C-Bright Putty Primer.
Sephora Men's Fragrance
Inspiring readers to shop luxe men’s fragrances at Sephora by aligning with relatable father-figure archetypes.
Building awareness and establishing Valentino Beauty as a must-have luxury makeup line.
Leveraging diverse, influential editors and contributors, we created immersive content that allowed us to highlight IT Cosmetics’ new CC+ Nude Glow.
Aussie Kids and BDG team up to create a children’s book and a mix of on-site and social content, including a profile on actress Kyla Pratt.
A highly visual mix of our most dynamic, commerce-driven formats to inspire readers to dive into the world of fragrance and seek their perfect scent.
BDG editors and beauty micro-influencers showcase the easy and endless ways consumers can style their hair using CONAIR tools.