Tapping into the rising crossover between beauty and sports, we spotlighted e.l.f. Cosmetics’ Glow Reviver Lip Oils with a March Madness-inspired moment. With Elite Daily readers 3x more likely to be fans of both beauty and sports, we partnered with two standout college athletes for a custom shoot—each revealing their winning lip oil shade and personal style in a look that felt elevated, trend-forward, and effortlessly cool.