To position CVS as the go-to destination for beauty, wellness, and everyday essentials, BDG launched Aisle Insiders—a yearlong, always-on campaign powered by its full editorial and influencer ecosystem. Each month, trusted creators, editors, and experts spotlighted CVS product picks tied to cultural moments and seasonal trends across beauty and wellness. The campaign spanned across Bustle, TZR, Romper, Elite Daily, NYLON, and Scary Mommy, with each brand hosting a dedicated digital hub featuring curated editorial content. The program was extended with premium features, newsletters, and IG Story ads—meeting audiences wherever they were scrolling.